The deal does not include plans for retail, though it could be added as part of future arena development. Bet365 also will receive advertising and promotion on the team’s TV and radio broadcasts, as well as social platforms once sports betting launches. The deal comes in time for Bet365 to see its logo on the baseline aprons and basket stanchions at Spectrum Center for tonight’s NBA In-Season Tournament game against the Bucks, as well as upcoming games against the Knicks on Saturday night and the Celtics on Monday night. The Hornets will become the first North Carolina-based team to unveil a deal with a sportsbook today, announcing a 10-year exclusive agreement that will make Bet365 the team’s official mobile sports betting operator, giving the U.K.-based company access to one of 11 licenses the state is expected to issue next year.
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